When you have a website, your agency never has to shut down for lunch breaks, evenings or weekends.
The world is your oyster - especially with a website, which allows you to communicate with audiences worldwide. Geographical locations or time zones are no longer a problem with the 24/7 availability of a website.
If you don't represent your business on the web, who will? Search engines are becoming a huge part of everyday life. If your business does not have a website, your competitors are ahead of you by default in the search engine ranks!
A website allows you to showcase your products for everyone to see and buy. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.
It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.
Want to promote your business with seminars, workshops or a trade show? Show dates, programs, prices and driving directions - to name but a few features that will be greatly appreciated by your target audience.
No longer do you have to buy expensive print advertising. You can reduce the size of your advertising and showcase your web site address as the main focus. A web site address can to added to your business cards, vehicles, clothing, and the yellow pages.
Answering the same questions over and over again can be a great waste of money and employee morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions so your Customer Support department can actually start supporting customers, and your Sales Department can really devote their time to selling!
Catalogs have been around for a long time, and they still prove to be successful. Newspapers are still a popular way to find out what is going on in the world. They have one major disadvantage, though: you cannot update them very quickly. A website, however, allows you to make changes almost instantly.
By offering clients access to a website just for them, you can reward them for their loyalty. This website can for instance be used to offer specials, unique tips or other benefits.
A website can add function to your business that was previously not there. For example, if your business is an automotive shop, you could add a "Customer Area" where your customers sign up to be notified via email when their car is ready!
Many small companies successfully take on the big Guys. Websites can be relatively inexpensive (compared to running a brick-and-mortar store), and with proper usability and search engine optimization your website can be as good as your larger competitors, or even better!
