Pro Web Marketing » Internet Marketing

9 Reasons Your Business Should Have a Web Site

Pro Web — Mon, 26 Oct 2009 20:27:31 +0000

1. Your web site provides customers with basic contact information.

2. Many people research products and services on the internet prior to their purchase.

3. You are able to update important information about your business.

4. A web site allows a business to reach their local market.

5. By having your customers utilize your web site to answer frequently asked questions, you will be reducing costs.

6. Information about your business is available 24 hours a day, seven days a week.

7. Obtain important feedback from your customers.

8. Stay in contact with your customers.

9. Promote your business by allowing your customers to view your product or market.

What is Internet Marketing?

Pro Web — Thu, 15 Oct 2009 02:08:01 +0000

Internet marketing is the practice of using internet for marketing of products or services. Sometimes called as I-marketing, web marketing, online marketing, or eMarketing.

The main feature for internet marketing is the quick response. This includes the Internet, e-mail, and wireless media, management of digital customer data and electronic customer relationship management systems. Electronic CRM manages relationship with the customers with the use of information technology.

Internet marketing also refers to the placement of media along various stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing.

Internet marketing is related with some business models

Lead-based websites – an organization that generates value by acquiring sales leads from its website

E-commerce – goods are directly sold to consumers

Publishing – sale of advertising

Affiliate marketing – a product developed by one person and sold by others

Search engine marketing – seeks to promote website by increasing their visibility in search engine result pages through the use of contextual advertising, paid inclusion.

One-to-one approach – The user receives the marketing messages personally, many users can interconnect as peers with Web 2.0 tools.

Appeal to specific interests – The marketers normally divide their markets depends on the age group, gender, geography, and other general factors. There is some difference between the internet marketing and magazine advertisements, where the goal is to appeal to the projected demographic of the periodical, but rather the advertiser has knowledge of the target audience, people who engage in certain activities.

Geo targeting – determines the physical location of a website visitor with geo location software, and delivering different content to that visitor.

Automated different content – The delivery content is generally automated. The content may be based on the location and other personal information.

The Future of E-mail Marketing

Pro Web — Tue, 13 Oct 2009 18:45:32 +0000

For years e-mail has been the success of sites to drive awareness and also to engage your potential clients to keep coming back to your website for more. This is a large part of marketing a website. In 2009 42 percent of global business leaders plan on increasing there marketing budgets for next year already. Of that increase in budgets 80 percent plan on increasing their e-mail marketing. This is evidence supporting that this type of marketing will not be slowing down any time soon. Even with so much social media evolving lately with start ups promising new ways to improve your niche client marketing. None of these can do the job like good old e-mail. Social media such as Facebook and Myspace are great but it is still very costly to advertise on them. E-mail marketing is so far still trackable for results.