The current social media controversy: Facebook versus Twitter. Which one is “better?” The truth is that both have pros and cons and it really depends on each particular person. Twitter has become a way for users to publish their current thoughts or experiences, while Facebook is more of a way for friends and family to interact with each other. One of twitter’s biggest advantages is its celebrity base. Celebrities themselves are making posts to their twitter accounts, which has also been a huge vehicle for endorsements. For example, Kim Kardashian tweeted, “The Carl’s Jr grilled chicken salads came out yesterday! I’m on my way to Carl’s Jr for lunch now…have you tried them yet?” for which she received about $10,000. Maybe you want to know everything your favorite celebrity is doing, or maybe you don’t really care. It really all depends on each user’s personality. Using both might make the decision a little easier. 
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Google appears to be focusing on segmentation by organizing around “circles,” allowing an easy way to target particular posts to friends, family, colleagues, etc. In fact you can do this on Facebook as well, but Facebook lists are not as easy to find or edit; nor are they as easy to view as a separate stream.