YouTube views as profit

June 9th, 2011

When videos go viral on youtube, the video-poster can profit immensely. Videos such as the Keyboard Cat, David after the dentist, Charlie bit my finger and many more have all become a part of this ‘youtube effect.’ The following article really dives into how quickly youtube has made a huge impact on the advertising world, and even the effect that it has had on our society. Take a few minutes to read this article posted by Time Magazine, it is very interesting! http://www.time.com/time/magazine/article/0,9171,1938731,00.html

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Posted in Advertising, Internet Marketing | No Comments »

The Oprah Effect

June 6th, 2011

Celebrities in general are often used in advertising because of their credibility and likeability among fans. Oprah herself has become one of the most credible sources for advertising in today’s world. What is now called, “The Oprah Effect” is the fact that a no-name product liked by Oprah can make it onto her show and become a very successful brand. If it is something Oprah feels she must have, then viewers are likely to feel that they must also buy the given product, as well. This has in turn proven that Oprah is one of the most influential people in today’s media. The following article published by Inc.com goes more in depth about the Oprah Effect and how it has changed the success of particular brands, and even why there are certain brands out there that don’t belong on the Oprah Show.
http://www.inc.com/articles/2009/08/oprah.html Photo Original: http://surfgossip.com/wp-content/uploads/2011/03/oprah-winfrey-22.jpg

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Shopping Online

June 3rd, 2011

Buying online has become a very convenient way for shoppers to buy desired products at a quick, easy and timely manner. This possibility has made it so that we can buy almost anything at our fingertips while in the comfort of our home, instead of making the trip to the mall. While there are of course sites pertaining directly to specific companies, sites like eBay have made it even possible to buy used products from other people just like you. So many people shop online now that physical stores are probably emptier than they were ten years ago. The downside however, and which has become slightly controversial, is that some do not like the idea of entering their credit card numbers, addresses, phone numbers and other personal information over the internet (which is obviously necessary when purchasing online). So when it comes to shopping online, it depends on each person. We can’t ignore the many benefits it has, though!

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Social Media Advertising

June 1st, 2011

Why IS social media such an effective medium for business owners? Not only is it a way to reach a huge demographic, but technology has enabled us to directly market to the public based on their activity on the given social media site. For example, if someone ‘likes’ a certain band, it is quite possible that an ad will appear for tickets to their upcoming concert. Even changing your relationship status to ‘engaged’ will make it so that wedding-related ads begin popping up. This is crucial for advertisers to be able to directly target consumers with relevant ads.

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Unwanted e-mail: Solution!

May 23rd, 2011

Ever wonder how to put an end to all the emails you are getting from businesses that you didn’t seem to ask for? For some, this might be nice, being updated on specials and such that they would have otherwise not been aware. Thankfully now you most likely have to opt-in to receive these emails, but you can also unsubscribe from their emailing list, which you may not have even realized you signed up for. Usually at the bottom of the email, in small print, it links you to a site where you are prompted to verify your password and then are able to unsubscribe from the given site. Hope this helps!

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New Traverse City stores to open downtown!

May 17th, 2011

With summer just around the corner, Traverse City has begun opening a few new stores to draw in even more attention in the downtown area. Becky’s Flamingo Freeze opening June 1st will serve shakes, cones, smoothies and even pie with a main focus, of course, on cherries. The new frozen sweets store will be located at 801 West Front Street. Becky Collier, who with her husband currently owns the Pest Control business located on the same property, will run Becky’s Flamingo Freeze with the help of her grandkids.
Lisa Freeman, a Saugatuck native, will open Spice Merchants, a new spice shop coming to town. The store will have two locations: one will be located near the intersection of Front Street and Union Street, and the other will be in Building 50. Both locations are said to open on Memorial Day!
MicDaego’s is a new market/deli coming to downtown TC, as well. It will be located at 321 E. Front St. and is set to open the first week of June. The owners Jannette Winstanley and Joseph Balsam plan to give it a 50’s feel for customers. All of these sound like great reasons to make it downtown in the next couple of weeks!

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