1. Start Blogging – Blogging is old news to many. Not quite the distant past, but still not the future… sort of a Web 1.5. Is blogging what’s ‘hot’ at the moment? Well, no. It certainly doesn’t compare with chasing a link from the front page of Digg. But blogging is alive and well! It continues to be a great way to get interactively connected with your customers. ‘Dialoguing’ is the reason social marketing exists. How much time you invest in your blog is up to you, but you’ll get out what you put in. You don’t have to drive yourself crazy putting in daily entries, but you should establish a regular schedule for your blog updates. Otherwise, when people check your blog they’ll see the same-old/same-old so often that they’ll stop visiting your site… which is the whole reason you started the blog! So don’t shoot yourself in the foot by creating a blog that’s a visitor-repellent rather than a visitor-magnet.

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