One of the most difficult hurdles to overcome when your business has a web site is how well your web site ranks in the most commonly used Internet search engines. Well, for the designer, this is sometimes a tricky task.
You want the best result for your customer yet the market, both local and international, is flooded with the same product or service you are providing. What can we do to ensure that your web site reaches the first page of the major Internet search engines?
1. Start Blogging – Blogging is old news to many. Not quite the distant past, but still not the future… sort of a Web 1.5. Is blogging what’s ‘hot’ at the moment? Well, no. It certainly doesn’t compare with chasing a link from the front page of Digg. But blogging is alive and well! It continues to be a great way to get interactively connected with your customers. ‘Dialoguing’ is the reason social marketing exists. How much time you invest in your blog is up to you, but you’ll get out what you put in. You don’t have to drive yourself crazy putting in daily entries, but you should establish a regular schedule for your blog updates. Otherwise, when people check your blog they’ll see the same-old/same-old so often that they’ll stop visiting your site… which is the whole reason you started the blog! So don’t shoot yourself in the foot by creating a blog that’s a visitor-repellent rather than a visitor-magnet.
