Archive for the ‘Social Networking and Media’ Category

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Social Media Advertising

Wednesday, June 1st, 2011

Why IS social media such an effective medium for business owners? Not only is it a way to reach a huge demographic, but technology has enabled us to directly market to the public based on their activity on the given social media site. For example, if someone ‘likes’ a certain band, it is quite possible that an ad will appear for tickets to their upcoming concert. Even changing your relationship status to ‘engaged’ will make it so that wedding-related ads begin popping up. This is crucial for advertisers to be able to directly target consumers with relevant ads.

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Posted in Advertising, Social Networking and Media | No Comments »

Facebook vs. Twitter

Tuesday, May 10th, 2011

The current social media controversy: Facebook versus Twitter. Which one is “better?” The truth is that both have pros and cons and it really depends on each particular person. Twitter has become a way for users to publish their current thoughts or experiences, while Facebook is more of a way for friends and family to interact with each other. One of twitter’s biggest advantages is its celebrity base. Celebrities themselves are making posts to their twitter accounts, which has also been a huge vehicle for endorsements. For example, Kim Kardashian tweeted, “The Carl’s Jr grilled chicken salads came out yesterday! I’m on my way to Carl’s Jr for lunch now…have you tried them yet?” for which she received about $10,000. Maybe you want to know everything your favorite celebrity is doing, or maybe you don’t really care. It really all depends on each user’s personality. Using both might make the decision a little easier.
Photo originally from: http://1.bp.blogspot.com/_-Hix91sgv_s/TOPQOmdpOsI/AAAAAAAAATg/xTK3RoGY9-4/s1600/Twitter+VS+Facebook+Choose+One+2.jpg

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Posted in Social Networking and Media | 1 Comment »

New Site Launch – Sports Mitt

Monday, August 2nd, 2010

Back in 2009 we posted about the Michigan sports portal, Sports Mitt.  We are proud to give you an update: Sports Mitt is now live!

Sports Mitt - Michigan Sports

Sports Mitt is a Michigan-centered sports portal that covers all of Michigan’s sports teams – from Highschool football to Pistons Basketball!  The website is run entirely by its owner, Brad.  He manages the website from the Content Management System that we set up and modified specifically for his feature-rich website.  The site allows him to add players to his directory as well as manage polls, articles, events, sports scores, and even a small cart system to sell t-shirts for his charitable cause!

Check out his Michigan Sports Portal – www.sportsmitt.com

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Posted in New Web Design Projects, Social Networking and Media, Traverse City | No Comments »

In A Nutshell

Friday, April 30th, 2010

Social media is without a doubt the hot new marketing arena, but who has the additional time needed to manage these tools? When it comes to social media, successful campaigns share the same base as all sound business ventures; planning. Set aside a block of time to devote you your social media accounts, whatever is manageable for you, and stick to it. Also consider the most efficient methods for interacting with your circle: making meaningful posts and commenting. If social media is treated as meaningless, it will have no effect, or a negative effect on your business. It’s better to say a few well sculpted things than to talk all night and say nothing at all. If you are currently using more than one social media outlet, sign up for Nutshell Mail (www.nutshellmail.com) a program that sends you all your update in one email, cutting down on the time you spend deleting notifications.

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Posted in Brand and Identity, Internet Marketing, Social Networking and Media | No Comments »

Want to Start a Blog?

Tuesday, November 3rd, 2009

Blogs are really a great thing to have. Especially if your an aspiring Photographer. Having a blog up will help prospective new clients see what your working on from day to day. Photographers can go out into the field, snap some photos then return to post them and tell about your experiences with your outing. You can explain pros and cons to educate following newbie photographers.

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A Quick Guide to Video Blogging

Wednesday, October 28th, 2009

If you haven’t tried any video blogging yet, also called vlogging, you really should try it out. If you haven’t tried this out yet I know exactly what your thinking. Why would I want to put up a video of me so that the world can see me? Well there are lots of reasons why. Here a quick list to get started. (more…)

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