Social media is without a doubt the hot new marketing arena, but who has the additional time needed to manage these tools? When it comes to social media, successful campaigns share the same base as all sound business ventures; planning. Set aside a block of time to devote you your social media accounts, whatever is manageable for you, and stick to it. Also consider the most efficient methods for interacting with your circle: making meaningful posts and commenting. If social media is treated as meaningless, it will have no effect, or a negative effect on your business. It’s better to say a few well sculpted things than to talk all night and say nothing at all. If you are currently using more than one social media outlet, sign up for Nutshell Mail (www.nutshellmail.com) a program that sends you all your update in one email, cutting down on the time you spend deleting notifications.
Archive for the ‘Brand and Identity’ Category
Branding is an essential tool for online businesses
Thursday, December 17th, 2009Branding is an essential and an integral part of marketing, which at times is ignored and overlooked by small entrepreneurs. Importance of branding has still not been fully exploited (rather it is needs a thrust) by the online webmasters for their websites and website networks, this is despite the fact that branding one’s online business can give very rich dividends, if done in a strategic manner. Branding one’s online business is much easier than branding a product because most of the branding material can be uploaded on the site directly and therefore the web page should be considered and designed as the face of a particular website. But we still see that most of the online entrepreneurs leave the branding part on luck and chance and they rarely pay attention as far as the branding aspect is concerned.
Graphic Design Branding
Wednesday, October 28th, 2009When creating a logo design for your business you should always keep in mind that what ever color scheme or design you choose will carry through to your business advertising campaigns, letterhead, and other materials. Your logo will brand your business and create a visual for your customers to remember who you are and what products or services your business provides them. Choose a design that sets your business off from the rest of your competition.
Why a Professionally Designed Logo is Essential to any Business
Wednesday, October 7th, 2009What is one of the first tasks associated with starting a new business? Yep that’s right, a Logo. Having a business with out a Logo is like putting your pants on your head in the morning. I’m sure you have heard the this phrase from your parents some time back in the day, “First Impressions are everything”. This was usually the result of you trying to head out the door in jeans to your first job interview at 16. This realization has been pushed on us since we could understand what the word “mom” meant. Make a good impression and you will go far.
