Archive for the ‘Advertising’ Category

YouTube views as profit

Thursday, June 9th, 2011

When videos go viral on youtube, the video-poster can profit immensely. Videos such as the Keyboard Cat, David after the dentist, Charlie bit my finger and many more have all become a part of this ‘youtube effect.’ The following article really dives into how quickly youtube has made a huge impact on the advertising world, and even the effect that it has had on our society. Take a few minutes to read this article posted by Time Magazine, it is very interesting! http://www.time.com/time/magazine/article/0,9171,1938731,00.html

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The Oprah Effect

Monday, June 6th, 2011

Celebrities in general are often used in advertising because of their credibility and likeability among fans. Oprah herself has become one of the most credible sources for advertising in today’s world. What is now called, “The Oprah Effect” is the fact that a no-name product liked by Oprah can make it onto her show and become a very successful brand. If it is something Oprah feels she must have, then viewers are likely to feel that they must also buy the given product, as well. This has in turn proven that Oprah is one of the most influential people in today’s media. The following article published by Inc.com goes more in depth about the Oprah Effect and how it has changed the success of particular brands, and even why there are certain brands out there that don’t belong on the Oprah Show.
http://www.inc.com/articles/2009/08/oprah.html Photo Original: http://surfgossip.com/wp-content/uploads/2011/03/oprah-winfrey-22.jpg

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Social Media Advertising

Wednesday, June 1st, 2011

Why IS social media such an effective medium for business owners? Not only is it a way to reach a huge demographic, but technology has enabled us to directly market to the public based on their activity on the given social media site. For example, if someone ‘likes’ a certain band, it is quite possible that an ad will appear for tickets to their upcoming concert. Even changing your relationship status to ‘engaged’ will make it so that wedding-related ads begin popping up. This is crucial for advertisers to be able to directly target consumers with relevant ads.

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Internet Marketing Strategies

Thursday, December 10th, 2009

There are many and varied methods to bring your business to as many people as possible online. Using the following tips will increase website traffic and allow your business to expand rapidly.

Video Marketing
It has become very easy to embed video, and they are relatively easy to make. Videos give a touch of class, can be viewed in seconds, and cover the same amount of information as an hour’s writing.

Social Media
Although you will need to work to build strong, permanent relationships, social sites cannot be beaten for free traffic. You will receive, in return for the work you put in, a much focussed stream of customers, all very relevant to your business.

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Website Advertising

Monday, October 12th, 2009

A website is your most powerful form of advertising. There is no other medium in which you can showcase more information or reach a larger audience. (more…)

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